It’s obvious that we live in a fast-paced world. The Internet, as a global phenomenon that has a tremendous impact on the lives of billions of people, is no exception. Designers create new images, developers improve the functionality of sites, copywriters polish texts.
The success of the site is possible only with a combination of a high-level design, quality content and user-friendly navigation.
One of the tools for maintaining high competitive qualities of the site is its permanent redesign. What is it and how to understand that it’s time for action?
Redesign is an update of the main elements of the site: layout, visual appearance and navigation. Often, during the redesign process, the functions of the site are expanded, new pages are created, and its visual image changes.
The website redesign process usually consists of the following main stages:
- general site analysis;
- assessment of the usability level;
- development of a new website design or its individual elements;
- creating new pages and content filling;
- integration of additional services for users;
- improving the navigation system.
With daily use of the site, the user’s skills improve and the site seems convenient and understandable. At the same time, new visitors, entering the site, may experience difficulties in navigation or remain dissatisfied with its visual image. The necessity for a website redesign is most often caused by the following reasons:
- Low usability level. Inconvenient navigation and confusing site structure can scare off the most loyal brand supporters. Faced with problems in the checkout process, the visitor will quickly leave the page, and the order will be received by your competitor. Web analytics services and external independent testing can help to objectively assess the site usability.
- Company growth and business development. Sales increase, launching new products, expanding into a new market, an increase in the number of partners and customers and other similar changes should be reflected on the company’s website in a timely manner. The relevance and completeness of the information presented on the site is a clear indicator that the company takes care of its image.
- Visual and functional outdated website is the most common reason for redesign. Experts recommend implementing a website redesign at least once per 2-3 years. No matter how high-quality your product is, it won’t be successfully sold on a page with poor graphics and limited functionality. Using modern graphical tools and expanding functions will positively affect sales growth, and following trends will improve the page’s search results.
- Rebranding. Changes to the corporate style must be definitely reflected on the website. These changes are referred to all pages of the site. When a visitor goes to a page that looks significantly different from the main page, he may suspect the presence of malware and leave the site. The consistent appearance of all pages should cover all design elements, especially color, iconography, fonts, typographic hierarchy.
- Inconsistency of the site design with the target audience. If all website elements are worked out at a high level but the site doesn’t bring the expected income, this may indicate that the target audience was chosen incorrectly. This can be identified on time by constant and thorough study of the site statistics. Bringing the site design in line with the preferences of the main group of customers will bring the sales figures to the desired level.
Time, money, and effort that your company puts into redesigning a website will have a significant impact on the success of your online business. Updating the site in accordance with the new image and business strategy of the company will increase the site rating, improve the conversion rate, and meet the requirements of your customers.